Sharing jobs on social media

• Job seekers will take your posts more seriously if you have a verified business account or page.
• If you don’t have an existing business account or page on a social media platform, you can usually create one for free.

• Apply your company's unique branding (colors, fonts, styles) to any posts you make.
• Your hiring efforts should look like an extension of your brand.

• It’s easy to miss a typo or grammatical error when you’re writing a social media post, but these can make your post (and business) look unprofessional.
• You can find a variety of free spell-checkers available on the web.

• Engagement helps drive more eyes on your content, and shows job seekers you value their time. Check back in when you make a post, and reply to all comments.

• If you are comfortable doing so, consider reposting to your own page. This shows as engagement and can help drive views, and may get a new set of eyes on the post.
• Include information about why you love working here or where you see the role going.

• Consider requesting your current staff to share your job posts as well. This will help drive engagement, and may attract passive job seekers who could be a good fit.
• Using an employee referral program could also be a great incentive

• Using a custom source link will let you track your hiring progress, and help you keep up with what is working - and what isn’t.
• You can have an unlimited number of custom sources within your account.

• Posting on social media is about more than sharing your job posts just to make a hire.
• Don’t hesitate to share posts about your company culture, values, work-life balance, or what it’s like working there. These give prospective applicants a better sense of the company they're applying to work for.
• Use social media to showcase your culture, even when you're not hiring, to generate interest in your company and brand.

• As soon as you post a job, a pop-up will prompt you boost your post’s visibility by sharing it on additional sources.
  • You can also share a job by navigating to Jobs, clicking the three-dots icon to the right of a job, and selecting Share from the drop-down menu.

• Click the X icon in the Share on Social Media tile to start creating your post.
• Posting directly from CareerPlug allows you to track incoming applicants using the source analysis chart.

• Remember that free accounts have a 280-character limit per post.
  • Use the thread function to create a series of associated posts when you have more to share.
• Keep your tone professional, but not overly formal.
• Highlight 2-3 must-haves and 2-3 benefits.
• Use appropriate emojis to convey a lot of intent or information with a single character.

• X is one of the few remaining social media platforms that still uses hashtags as intended.
• Include 2-3 hashtags per post.
• #Hiring, #NowHiring, #Jobs, and #[CompanyName]Jobs are good generic hashtags, but consider industry- or job-specific hashtags like #[Industry]Jobs, #RemoteJobs, and #TechJobs.

Pin the post
advertising your open job to
the top of your feed

• When actively hiring, pin the post that mentions your open job to your feed!
• This will ensure the first thing users see when they navigate to your feed is that post.

• X also hosts jobs on its own job board.
• You need a (paid) Premium Business subscription to post jobs on X.
  • If your business already has a Premium Business subscription, you can post your job on this job board as well.
  • If your business doesn’t have a Premium Business subscription, you can still share jobs in a standard post.
• Users report that the industries with the best results using X this way are tech startups and remote positions, but if you have a strong social media presence, many industries can succeed.

• As soon as you post a job, a pop-up will prompt you boost your post’s visibility by sharing it on additional sources.
  • You can also share a job by navigating to Jobs, clicking the three-dots icon to the right of a job, and selecting Share from the drop-down menu.
• Click the LinkedIn icon in the Share on Social Media tile to start creating your post.
• Posting directly from CareerPlug allows you to track incoming applicants using the source analysis chart.

• LinkedIn is a text-first platform, so a post's message matters a lot more than the image associated with it.
• Keep your tone professional. Unlike other social media platforms, the more buttoned-up and polished your post is, the better it is likely to perform.
• Highlight 2-3 must-have skills, 3-5 responsibilities, and 2-3 benefits.
• Highlight the company culture and unique benefits you offer to help stand out from the crowd.
• Share job posts from your personal LinkedIn account as well. You never know when someone in your network is looking for an opportunity.

• X is one of the few remaining social media platforms that still uses hashtags as intended.
• Include 2-3 hashtags per post, as the algorithm may limit reach to posts with too many.
• #Hiring, #NowHiring, #Jobs, and #[CompanyName]Jobs are good generic hashtags, but consider industry- or job-specific hashtags like #[Industry]Jobs, #RemoteJobs, and #TechJobs.

• As soon as you post a job, a pop-up will prompt you boost your post’s visibility by sharing it on additional sources.
  • You can also share a job by navigating to Jobs, clicking the three-dots icon to the right of a job, and selecting Share from the drop-down menu.

• Click the Facebook icon in the Share on Social Media tile to start creating your post.
• Posting directly from CareerPlug allows you to track incoming applicants using the source analysis chart.

• Keep Facebook posts short, sweet, and to the point, and avoid being too stuffy or formal. Facebook is a casual platform, and most job seekers are looking for authenticity over polished perfection.
• Highlight a couple of the most important things your potential applicant might care about (e.g., flexible hours, salary, benefits).
• Facebook is a visual-first platform; use branded, eye-catching graphics to attract job seekers.
  • Free tools like Canva can help if you don’t have any existing hiring materials.

• Share job posts on your personal Facebook page too. You never know who's looking for an opportunity.

• Unlike some platforms, you can and should include a link in your Facebook posts.
• You can include the custom source tracking link for a specific job, your careers page URL, or both.

• Boosting a Facebook post can be a good way to get more views, but prices vary, and so do reported results.
• Don’t discount this as an option, but it isn’t necessary to get great candidates.

• Add your careers page URL to the About section of your Facebook business Page or add it as your page’s Action button.
• Click the Careers Page button on your Dashboard to open it in another window, then highlight and copy your careers page URL.

• Join Facebook Groups relevant to your business, community, and industry to reach a larger audience.
• Create a custom source in CareerPlug for any groups you join to track incoming applicants.
• Share your CareerPlug jobs in your groups using a custom source tracking link.

• Instagram doesn’t support active links in a post's description.
• Instagram allows only one link in your bio. If you already have a link in your bio but want to include your careers page URL (or other relevant link), we suggest using a LinkTree or similar service.
• Instagram will automatically add source tracking for any applicants who apply using this link!

• Share your CareerPlug job post’s using a custom source tracking link.

• Post your hiring efforts on Instagram as a Post, Story, and Reel to triple the chances of the right person finding your job listing.
• Instagram is a visual-first platform; use branded, eye-catching graphics to attract job seekers.
  • Free tools like Canva can help if you don’t have any existing hiring materials.
• Highlight a couple of the most important things your potential applicant might care about (e.g., flexible hours, salary, benefits).
• Don’t make your post too stuffy or formal and don't try a "hard sell." Like Facebook, Instagram is a casual platform, and most job seekers are looking for authenticity over polished perfection.

• Links in the description of a Post or Reel are not clickable on Instagram.
• Instead, include a call-to-action to anyone who views your post to check your bio for the link to your careers page and open positions.

• Instagram is one of the few remaining social media platforms that still uses hashtags as intended.
• Include 2-3 hashtags per post.
• #Hiring, #NowHiring, #Jobs, and #[CompanyName]Jobs are good generic hashtags, but consider industry- or job-specific hashtags as well, like #[Industry]Jobs, #RemoteJobs, and #TechJobs.
• Don’t use hashtags that don’t apply or are just capitalizing on trends.

• To pin a Post or a Reel, open Instagram via the app on a mobile device or tablet and click on your profile.
• Hold your finger on a Post from the grid page or a video from the Reel page until a drop-down menu appears; select Pin to main grid or Pin to your reels.

• After making your hiring post a Story, pin it to your Story Highlights so anyone coming to your page can find it.
• Navigate to your profile, tap the plus (+) icon directly under your bio, and give your Story Highlight a relevant name like “We’re Hiring!”
• Consider pinning Posts and Stories about your company's culture and day-to-day activities to help job seekers who aren't a good fit self-select out of your hiring process, and ensure you're only receiving applications from candidates who are already bought in.

• TikTok doesn’t support active links in a post's description.
• If you already have a link in your bio but want to include your careers page URL (or other relevant link), we suggest using a LinkTree or similar service.

• Share your CareerPlug job posts using a custom source tracking link.

• Keep your tone authentic and relatable. We recommend creating "day in the life" content.
• Highlight a couple of the most important things your potential applicant might care about (e.g., flexible hours, salary, benefits).
• Tap into trending hashtags, viral sounds, and popular formats to create posts that resonate with users on the platform.
• While TikTok is a video-centric platform, you can still make posts with just text, an image, or a series of images (in the style of a slideshow).

• Links in a post's description are not clickable on TikTok.
• Instead, include a call-to-action to anyone who views your post to check your bio for the link to your careers page and open positions.

• TikTok doesn’t use hashtags the same way as other social media platforms, but hashtags do still impact its algorithm.
• Include 2-3 hashtags per post.
• #Hiring, #NowHiring, #Jobs, and #[CompanyName]Jobs are good generic hashtags, but consider industry- or job-specific hashtags as well, like #[Industry]Jobs, #RemoteJobs, and #TechJobs.

• Since it's a text-first platform, Bluesky does support active links in posts, but we  still recommend adding your careers page URL to your bio to catch the attention of any possible job seekers.
• If you want to include many links in your bio, we suggest using a LinkTree or similar service to have multiple active links.

• Remember that there is a 300-character limit per post.
  • Use the thread function to create a series of associated posts when you have more to share.
• Highlight 2-3 must-haves and 2-3 benefits.
• Use appropriate emojis to convey a lot of intent or information with a single character.

• Unlike some platforms, you can and should include a link with your post.
• You can include the custom source tracking link for a specific job, your careers page URL, or both.

• Bluesky doesn’t use hashtags the same way as other social media platforms, but hashtags do still impact its algorithm.
• Include 2-3 hashtags per post.
• #Hiring, #NowHiring, #Jobs, and #[CompanyName]Jobs are good generic hashtags, but consider industry- or job-specific hashtags as well, like #[Industry]Jobs, #RemoteJobs, and #TechJobs.

• Share your CareerPlug job post’s using a custom source tracking link.

• Pin Feeds relevant to your business, community, and industry to reach a larger audience.
• Check a Feed’s description by clicking the three dots icon at the top of the Feed to learn how to get your posts featured. Each has its own requirements (e.g., use a specific hashtag) and some are curated by users, whom you’ll need to contact.
• In Bluesky, navigate to the #Feeds tab. Explore, or Search using keywords relevant to your job post. Click the Pin feed button on any you want to save.
• Create a custom source in CareerPlug for any Feeds you join.
• Create a post that will be featured in a particular Feed that includes the custom source tracking link for your job.

• Share your CareerPlug job posts using a custom source tracking link.

• You should always post from a business account, not a personal account, to lend legitimacy to your posts and presence.
• You can also share the post from your personal account, from the perspective  of an owner or hiring manager. This may help you reach more people if your personal Nextdoor account is in a different neighborhood group.

• Keep your tone informal and informative, as if you were speaking to someone in person. Nextdoor is a casual platform, like a gathering of neighbors discussing their community.
• Highlight a couple of the most important things that set you apart from the competition (e.g., flexible hours, salary, benefits).
• Nextdoor is a text-first platform; how you present your company and the job itself are the most important parts of your post, not a flashy graphic (though you can include images).

• Unlike some platforms, you can and should include a link in your Nextdoor posts.
• You can include the custom source tracking link for a specific job, your careers page URL, or both.